What is F.A.S.T.™?

Tags: Innovation

F.A.S.T.™ Without the Haste!


It’s much more than an acronym about how fast we solve packaging challenges here at Bradford. It’s a set of critical interacting principles.

Much like how the four bases in a strand of DNA form the building blocks of life, the principles of F.A.S.T.™ infuse passion, parameters, and purpose into everything we do at Bradford — ensuring we exceed our customers’ expectations.

“The F.A.S.T. model is really a set of key principles that we always come back to when helping our customers protect their products and their reputation,” says Tom Bradford, President and CEO of Bradford Group Inc. “We don’t operate without it. It’s our corporate compass, our battle armor.”.

Why is F.A.S.T. worthy of descriptions like “compass” and “battle armor”? To answer that here’ a quick deep-dive into each of our four “DNA principles”.


F = Forward Thinking

We anticipate and plan for the future in order to better serve the needs of our customers, our team, our vendors, and our community.

A = Agile

We expect things to change quickly and with urgency. Therefore, we adapt and redeploy resources across our company to meet the evolving requirements of our customers.

S = Simple

Our goal is to simplify products, processes, and relationships. We strive for clear communication in all endeavors.

T = Trustworthy

Integrity is at the heart of every interaction amongst our team, our vendors, our customers, and our community.


So F.A.S.T. isn’t about speed of delivery, but rather a set of principles that allows Bradford to be fast. Our solutions do move quickly, from concept to completion, but not because of haste. Our efficiency is driven by the way our principles infuse everything we do with an optimum level of performance.

“We don’t settle for ‘good enough’. Our DNA as a company doesn’t allow us to,” says Bradford. “As we extracted these four F.A.S.T principles from that engine-revving DNA, it became clear why we don’t settle. We have a passion for going beyond the ‘that works’ packaging solution and instead driving forward, always racing toward the future with our innovation, being more agile, simplifying products and systems, and never losing the hard-earned trust of everyone we work with.”